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Our Leadership

Ahmed Hasnain – CEO

Mr. Ahmad Hasnain has been serving as Managing Director & CEO of Allied Marketing for the last 25 years. He has also served on the Board of Directors of Lahore Stock Exchange (Guarantee) Ltd. Read More

Muhammad Farooq – GM

Muhammad Farooq is the General Manager since 2013. After joining Allied Group of Companies in 2007, he performed as Head of Finance department and later became Chief Financial Officer. Read More

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Ahmad Hasnain

Honorary Consul of Poland

Former Director, Lahore Stock Exchange (G) Limited

Former Executive Committee Member, Lahore Chamber of Commerce & Industry

Executive Committee Member, Board of Investment

Member of the Advisory Group, Ministry of Climate Change

Member of General Assembly, India - Pakistan Chamber of Commerce & Industry

Member, Senior Advisory Council, Punjab Board of Investment & Trade

Chairman, Regional Standing Committee on Diplomatic Affairs, Federation of Pakistan Chambers of Commerce & Industry

Consultant, SMEDA

Visiting Faculty Member, Kinnaird University & Institute of Administrative Sciences, Punjab University

Member of the Managing Committee, Gulab Devi Chest Hospital, Lahore

Member of the Board of Trustees, Dr. Amir-ud-Din Trust, Lahore

Award, “Businessman’s Millennium Award” at All Pakistan Old Hailians Association.

Member, Executive Committee Alumni Association at LUMS

Mr. Ahmad Hasnain had his schooling at Aitchison College followed by B. Com from Hailey College of Commerce, Punjab University. He obtained his MBA in 1989 from the Lahore University of Management Sciences. (LUMS)

He has been serving as Managing Director & CEO of Allied Marketing for the last 25 years. He has also served on the Board of Directors of Lahore Stock Exchange (Guarantee) Ltd. He is currently serving the Punjab Board of Investment & Trade as member of the Senior Advisory Council as well as Consultant to SMEDA.

He has also made significant contribution by serving as Executive Committee Member of the Board of Investment and as Executive Committee Member of Lahore Chamber of Commerce & Industry (2011-13) and as Vice Chairman, Regional Standing Committee on R&D, Federation of Pakistan Chambers of Commerce & Industry.

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Muhammad Farooq

Muhammad Farooq is a CA Professional with 23 years of versatile experience at different positions. He joined Allied Group of Companies in 2007 as Head of Finance department, later he was promoted as Chief Financial Officer in the very next year due to his strong grip over financial, accounting and taxation matters backed by his 15 years of experience in Sugar, Pharmaceutical and Textile industry.

Considering his broader canvas, he was given the charge of group General Manager in 2013. Under his dynamic leadership and guidance, Allied Group flourished as he started managing strategic decisions related to Marketing, BMR, along with Principal relation building, Administration, Audit, IT, and ERP.

With his dynamic approach, Allied Group expanded its footprints and became the Punjab’s regional distributor in few years’ times. Mr. Farooq exhibited commendable forward thinking by initializing the implementation of ERP System (SAP) that transformed and strengthened the whole business.

He polished his leadership skills by studying Industrial relations (IR) and Human Resource Management (HRM) from The Association for Overseas Technical Cooperation and Sustainable Partnerships (AOTS), Japan.

His leadership skills were further sharpened by going through progressive ‘Leadership Grid Seminar’ conducted by Grid International, Inc., USA.

He perfected his natural skills of being a strategist by on-ground experience and by undergoing extensive programs on Sales Force Management from Lahore University of Management Sciences (LUMS).

He envisaged stepping into the world of Internet of Things (IOTs) and digitalizing the relationships with its retail market by launching business to business (B2B) online application ‘The Retail Partner’ (TRP), with the aid of his experience, skillful work team and experience in other facets of business.

Being a.q humanitarian, he is also involved in CSR activities representing Allied Group at various platforms.

Our Values

We are infatuated with our mission of empowering retailers with the latest technology, tools, knowledge & innovation, with the power of below values in business:

  • Simplify: We believe in making every stakeholder’s life easy and productive by creating the simplest tools, systems & processes.
  • Integrity: We believe in doing our best in the most honest way even when no one is watching.
  • Execution & Growth Focused: We believe in action vs. discussion, as we are a growth-oriented organization.
  • Conviction with Humbleness: We believe in taking and implementing tough business decisions in most humble manner.
  • Respect: We believe in earning and giving respect to our behavior and business performance. We aim to be the most respected organization among stakeholders.

Our Vision

“We are eager to provide solutions for the challenges being faced in digitalization, keeping the complex business need of retailers”

Our Mission

To equip and integrate Pakistan’s retail market with latest technology.

Improve the profitability, productivity and sales of our clients.

Increasing competitiveness of our clients by optimizing inventory, space and aesthetics.

Providing affordable value added services like logistics, banking merchant, loan, IT and order management.

To be a retailer centric organization.

Our Team

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Our Management

Hamid Shami

Business Manager

Zuhaib Sultan

Business Development Manager

Waris Ali

Head of Accounts & Finance

Khurram Ali

ERP Manager

Waheed Ahmad

Supply Chain Manager